up`ro meti mgzavri moelis komp`ortulad gadaadgilebas sazogadoebrivi transportit`. “Visa-s uaxlesma Kvlevam – Urbanuli mobilobis Momavali” (Future of Urban Mobility Survey), daadastura rom mgzavrebis 91 % sazogadoebriv transportationshi ukontakto sargeblobs. gamokit`xult`a t`it`k`mis mesamedma ukontak`to gadaxdebi mt`avar maxasiat`eblad daasaxela, rac` sazogadoebrivi transportit` sargeblobas ganapirobebs.1
imave kvlevis t`anaxmad, sazogadoebrivi transportis mgzavrebis umetesoba (88%) ambobs, rom stabiluroba da garemo p`ak`torebi gavlenas axdens imaze, t`u rogori sixshirit` sargebloben sazogadoebrivi transportit`. dasak`mebuli mgzavrebis umetesoba (62%) sazogadoebrivi transportit` kvirashi minimum sami dg’e gadaadgildebian.
Tap-to-ride tek`nologia mgzavrebs barat`it` an mobiluri sap`ulis gamoqenebit` gadaxdis shesaz’leblobas az’levs da mgzavrobis sap`asuris mart`va ag’nishnuli servisit` up`ro mosaxerxebelia, vidre zusti nag’di p`ulis tareba, an dardi imaze, rom metros barat`ze mgzavrobist`vis shesabamisi angarishi arsebobdes. Visa-m xeli sheucqo ukontak`to satransporto gadaxdebis uzrunvelqop`as msop`lios k`alak`ebshi, bangkokidan mexikomde, riomde da mat` p`arglebs garet`, amavdroulad mxari dauchira 550-ze met urbanuli mobilobis inic`iativas, mas shemdeg, rac` 2011 cels sazogadoebriv transportshi tap-to-pay tek`nologia danerga.
ukontak`to gadaxdebis sistema t`bilisis sazogadoebriv transportshi 2018 clidan mok`medebs da ag’sanishnavia, rom 2022 clis ivlisshi Visa-s barat`ebit` ukontak`to gadaxdebis raodenoba gaxut`magda 2021 clis sek`tembert`an shedarebit`. amast`anave, sak`art`veloshi Visa barat`it` ganxorc`ielebuli tranzak`c`iebis 95%-ze meti ukontak`to gadaxdebze modis.
c`ip`ruli gadaxdebis scrap`i zrda dasturia imisa, t`u rogori mimzidvelia is momxmareblebist`vis. Visa-m, ert`i clis ganmavlobashi, pirvelad daamushava miliardze meti tap-to-ride tranzak`c`ia globalur satransporto sistemebshi, sadac` qvelaze didi cili evropas ukavia, mat` shoris dg’eshi 4 milionze meti gadaxda transportshi, k`alak` londonze modis, t`umc`a sxva regionebshic` zrda sheinishneba. ch`rdiloet` amerikashi, daaxloebit`, qoveli mexut`e ukontak`to gadaxda sazogadoebriv transportze modis2. ukontak`to gadaxdis tek`nologiis gamoqenebam daadastura, rom is investic`iis sargebels (ROI) st`avazobs satransporto saagentoebs, momxmareblebist`vis moxerxebulobasa da mok`nilobast`an ert`ad.
ukontak`to gadaxdebis tek`nologia, romelic` daintegrirebulia Visa Prepaid da Private Label barat`ebze, c`ip`ruli bilet`ebis qidvis shesaz’leblobebs k`mnis sazogadoebrivi transportis qvela momxmareblist`vis, miuxedavad mat`i p`inansuri mdgomareobisa an sabanko angarishze cvdomisa, rac` mnishvnelovan rols t`amashobs p`inansuri inkluziis ganvit`arebashi mt`el msop`lioshi.
Visa t`anamshromlobs k`alak`ebis damgegmareblebt`an, satransporto kompaniebt`an, operatorebt`an da gadacqvetilebebis mimcodeblebt`an, rat`a urbanuli mgzavrobis gamoc`dilebis axleburi gaazreba moxdes, inkluziur, mdgrad da urt`iert`dakavshirebul mravalmodelur transportze p`okusirebit`. programis “mdgradi k`alak`ebis k`selis” (Resilient Cities Network) meshveobit` Visa t`anamshromlobs lat`inuri amerikisa da karibis zg’vis auzis k`alak`ebt`an, rat`a ert`oblivad sheimushaon c`ip`ruli gadacqvetilebebi, unikaluri gamocvevebis gadasachrelad.
Visa ak`tiurad t`anamshromlobs msop`lio ekonomikur p`orumt`an, ert`oblivi inic`iativis p`arglebshi – Global New Mobility Coalition, romelic` gamocvevebis uket` gadacqvetebisken miiscrap`vis, saert`o, dakavshirebuli da dekarbonirebuli mobilobis ekosistemis shesak`mnelad. Gundma Axlaxans Mimoixila Tu Ra Gavlena Sheiz’leba Hkondes Inovaciur Midgomas Mzavrobis Dros Gadaxdebis Mdgradobaze : Innovation in Mobility Payments is keeping people Moving while Protecting the Planet.
gasuli 60 clis ganmavlobashi, Visa t`anamshromlobs samt`avrobo ucqebebt`an, rat`a gaaumjobesos gadaxdis met`odebi da xelmisacvdomoba transportze, ekonomikuri zrdisa da sazogadoebrivi ket`ildg’eobis gaumjobesebis mxardacherit`. Qoveldgiur satransporto siaxleebis qvelaze danergva.
Visa-s globaluri urbanuli mobilobis inic`iativebis shesaxeb meti inp`ormac`iis gasac`nobad, gt`xovt`, ecviot` Visa-s globaluri urbanuli mobilobis gverds. Visa-s urbanuli mobilobis kvlevis shesaxeb metis gageba shegiz’liat` ak`.
kompania ,,Visa”-s shesaxeb
Visa (NYSE:V) msop`lio lideri c`ip`ruli gadaxdebis sp`eroshi. qovelcliurad Visa, 200-ze met k`veqanashi amushavebs tranzak`c`ias momxmareblebs, bizness, p`inansur institutebsa da samt`avrobo organizac`iebs shoris. ch`veni misiaa, davakavshirot` msop`lio inovac`iuri, mosaxerxebeli, saimedo da usap`rt`xo gadaxdebis k`selis meshveobit`, romelic` individualuri pirebis, biznesisa da ekonomikis ket`ildg’eobas ucqobs xels. ch`ven gvjera, rom ekonomikashi xelmisacvdomobis gap`art`oeba qvelast`vis, k`mnis sap`uz’vels mt`els msop`lioshi adamiant`a ket`ildg’eobist`vis da momavalshi p`ulis globaluri moz’raobis sacindaria. Gaiget meti via visa.com.ge
Read More @ georgiatoday.ge