t`ibisim biznesdajoldoebis proek`tis 2023 clis p`inalistebi gamoavlina!
Nominacia nominacia regionis ganvitarebashi gamorcheuli
p`inalshi gasul 3 kompanias.
mcvanilisa da bostneulis mcarmoebeli kompania ,,herbia” 2006 cels, mas shemdeg dap`uz’nda, rac` ruset`ma k`art`ul produk`c`ias embargo gamouc`xada da shedegad, alternatiuli bazris moz’ieba gaxda sachiro. kompaniam miznad daisaxa 5000 p`ermeris konsolidac`ia da mat` mier carmoebuli produk`tis evropist`vis shet`avazeba. evropuli bazari maleve dainteresda k`imiuri sashualebebis gareshe moqvanili, mag’ali xarisxis mcvanileulit`, t`umc`a damp`uz’neblebi mixvdnen, rom mat` mot`xovnas – didi raodenobit` produk`c`iis ucqvet micoebas kompania im etapze ver daakmaqop`ilebda, amitom gadacqvites, jer k`art`ul bazarze damkvidreba.
Global Gap, HACCP da GEO Gap-is sert`ip`ikatebis mopovebis paralelurad, ,,herbiam” k`art`uli bazris at`viseba daicqo da maleve gaxda umag’lesi xarisxis sat`burshi moqvanili mcvanilis da bostneulis ert`-ert`i camqvani mcarmoebeli da pirveli kompaniaa sak`art`veloshi, romelmac` daicqo produk`c`iis dap`asoeba.
dg’eisat`vis herbias sat`burebi cqaltuboshi 10 hek`tarzea gashenebuli. kompanias mocqobili ak`vs sacqobi-mac`ivari da dasap`asoebeli sacarmo, romlebic` ag’churvilia t`anamedrove tek`nikit`a da sacarmoo xazebit`. qvela produk`ti, romelic` herbias savachro nishnit` icarmoeba, sheesabameba sursat`is uvneblobis saert`ashoriso standartebs da garemosdac`vit` mot`xovnebs. Am periodis manz’ilze kompaniam gichina z’alian bevri partiori, mat shoris, arian 5000-ze Meti adgilobrivi. dap`uz’vnebis dg’idan herbia inovatoria axali tek`nologiebis da kulturebis danergvashi, romelic` shemdeg gavrc`elda mt`eli regionis da aramarto regionis masshtabit` magalit`ad: kompania pirveli iqo romelmac` aashena gvirabis tipis sat`buri da ag’churva t`anamedrove sairigac`io sistemebit`, k`veqanashi gaavrc`ela iset`i kulturebi rogoric` aris rukola, rozmarini, ch`aivsi, pomidori ch`eri, salat`is sxvadasxva jishebi da a.sh.
,,herbia” sak`art`velos masshtabit` 1000-ze met obiek`tzea carmodgenili, mat` shoris iset` k`selur marketebshi, rogoric`aa ,,ori nabiji”, ,,karp`uri” ,,gudvili”, ,,nikora”, ,,p`resko” da sxva.
,,imeret`is reginonshi ch`ven ert`-ert`i msxvili damsak`mebeli vart`. Vtanamshromlobt 5000-ze with adgilobriv permertan. naxevar millions of dollars with momxmarebels’ vemsaxurebit, mudmivad vcdilobt, asvee vmushaobt, rom bavshvta, kvebashic, iqos, gamoqenebuli, chvni products. biznesdajildoeba gvexmareba imashi, rom kidev up`ro kargad gavac`not` momxmarebels ch`veni produk`ti da aseve ch`veni partniori p`ermerebi, romlebic` mushaoben sp`erosa da regionis ganvit`arebist`vis.” – ambobs ,,herbias”damp`uz’nebeli direk`tori, zurab janeliz’e.
samt`o sastumro ,,altihat`i” qazbegshi, zg’vis donida 3014 metrze mdebareobs da didi cvlili sheak`vs alpur zonashi rekreac`iuli turizmis ganvit`arebashi – k`mnis axal shesaz’leblobs mag’al-mxarjveli turizmis sp`eroshi, avit`arebs inp`rastruk`turas, k`mnis da aumjobesebs usap`rt`xoebis normebs alpur zonashi. 2018 kompaniis inic`iativit` teritoria srulad daip`ara satelep`oni kavshirit`, ramac` shesaz’lebelia gaxada minimum 10 adamianis sic`oc`xlis gadarch`ena.
altihat`is mt`avari misia narch`enebis mart`vis sistemis shek`mnaa, rac` gazrdili turizmis gamocvevaa nebismier k`veqanashi, am mimart`ulebit` moxda sistemuri midgomis danergva alpur simag’leze. axali turistuli da sat`avgadasavlo mimart`ulebis ganvit`arebis cqalobit`, 2018 clidan mnishvnelovnad gaizarda birdwatching, heli-biking vizitorebis raodenoba, ski-turingi da axali sap`exmavlo marshrutebi am mimart`ulebit`, adgilobrivi mosaxleobisat`vis sheik`mna axali shesaz’leblobebi da clis ak`amde araak`tiur sezonze dasak`mebis perspek`tivebi.
2022 clidan altihat`ma strategiuli t`anamshromlobis memorandumi da mogvianebit` srulqop`ili partnioroba daicqo shveic`arul ultra “lak`sheri” brend balist`an, shesabamisad balist`an ert`ad 2024 cels dagegmilia sruliad axali, t`anamedrove samt`o samashvelo k`oxis proek`tis mshenebloba zg’vis donidan 3700 metr simag’leze, rac` kidev up`ro gaaumjobesebs sat`avgadasavlo turizmis potenc`ials ch`vens k`veqanashi da adgilobriv t`ems misc`ems sashualebas mnishvnelovnad gazardon mat`i biznes shesaz’leblobebi.
,,sak`art`velos p`arglebs garet` ukve bevrma ic`is am proek`tis shesaxeb, t`umc`a sak`art`veloshi c`nobadoba dabalia. biznesdajildoeba gvaz’levs sashualebas, rom k`art`ul sazogadoebasac` gavac`not` es ch`veni ,,axireba” – absuluturad kerz’o inic`iativa, romelic` sinamdvileshi umnishvnelovanesi inic`iativaa sp`erosa da regionis ganvit`arebis t`valsazrisit`. didi pasuxismgebloba gvak`vs ag’ebuli da arasdros gvrch`eba resursi imist`vis, rom marketinguli kampania vacarmoot`. marketinguli strategiis klasikuri dok`trinuli gegmis shek`mna ki auc`ilebelia rom saert`ashoriso partniorebt`an metnaklkebad instituc`iurad t`anabari pirobebit` viqot` carmodgenili da isinic` kargad xedavdnen advokatirebis ep`ek`tebs, ch`veni sak`mianobis grz’elvadian gegmas da xedvas.biznesdajildoebashi gamarjveba scored am mimart`ulebis gaz’lierebashi dagvexmareba.” – ambobs ,,altihatis” mmart`veli partniori, nikoloz alaviz’e.
nominac`iis ,,gamorch`euli rolist`vis regionis ganvit`arebashi” kidev ert`i p`inalistia kompania ,,svaniz’is zet`isxili”. k`art`uli EXTRA VIRGIN zet`isxilis zet`is carmoeba zet`isxilis saert`ashoriso sabchos orgzis arch`eul prezidents, giorgi svaniz’es ukavshirdeba. misi inic`iativit`, 15 clis cin, sak`art`veloshi daicqo pirveli zet`isxilis bag’ebis gasheneba da premium klasis zet`isxilis produk`c`iis carmoeba. kompaniis sak`mianobis unikaluroba mdgomareobs zet`isxilis kulturis sak`art`veloshi shemotanasa da danergvashi. kaxet`shi, taribanis velebze gashenebuli zet`isxilit` premium xarisxis zet`isa da marinadis produk`tebis carmoebis garda, am camocqebis mizani sak`art`velos agraruli sek`toris xelshecqoba da k`art`veli p`ermerebis gaz’liereba iqo.
svaniz’is zet`isxilis produk`c`ia moic`avs 100%-it` k`art`uli, naturaluri zet`isxilis marinads da ,,extra virgin” zet`s, romelic` mxolod c`ivi dacurvis shedegad miig’eba, ris shedegadac` inarch`unebs bunebriv da sasargeblo t`visebebs.
msop`lios kvlevebis mixedvit` zet`isxilis zet`is ert`-ert`i qvelaze mnishvnelovani sargebeli gul-sisxlz’arg’vt`a sistemaze dadebit`i gavlenaa. monoujeri c`ximebis mag’ali shemc`veloba mavnebeli k`olesterinis (LDL) donis shemc`irebas ucqobs xels, shedegad ki gulis daavadebebisa da insultis riskebi sagrz’noblad mc`irdeba. amast`an, miich`neva, rom zet`isxilis zet`shi shemavali c`ximebi da antiok`sidantebi tvinis janmrt`elobasa da mis kognitiur p`unk`c`ias ucqoben xels.
,,sak`art`veloshi qvelas ar ak`vs inp`ormac`ia imis shesaxeb, rom ch`vens k`veqanashi zet`isxilia gashenebuli, xarobs da misgan naturaluri produk`tebi icarmoeba. biznesdajildoebashi monacileoba sashualebas gvaz’levs, mt`els sak`art`velos mivacvdinot` xma, gavac`not` momxmarebels ch`veni sak`mianoba da misi shedegebi, rac` sak`art`veloshi agrarul sek`tors da ushualod zet`isxilis kulturis shemotanasa da ganvit`arebas exeba. biznesdajildoebashi gamarjvebis shemt`xvevashi ch`veni mt`avari mizani ik`neba, t`ibisis mxardacherit` ak`tiuri komunikia davicqot` momxmareblebt`an, rat`a mivc`emt` sashualeba k`art`vel sazogadoebas, gamoiqenos sak`art`veloshi carmoebuli naturaluri da sasargeblo zet`isxili.” – ambobs kompania ,,svaniz’is zet`isxilis” marketingis xelmz’g‘vaneli, t`eo mamulashvili.
biznesdajildoeba Tibisis Business mxardacheris Proektia. romelic ukve Meshvided Imarteba Masshi Monacileoba.
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