t`ibisis inic`iativit`a da g’vinis erovnuli saagentos mxardacherit`, zhurnal ,,dekantershi” t`ibisis partniori g’vinis 7 kompaniis produk`c`iis shesaxeb daibechda.
g’vinis shesaxeb msop`lios ert`-ert`i qvelaze prestizhuli zhurnalis ok`tombris nomershi sak`art`veloze, k`art`uli g’vinis kulturasa da tradic`iebze momzadda statia sat`aurit` – ,,tradic`ia xvdeba inovac`ias. k`art`uli g’vinis ag’moch`ena”.
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statiashi carmodgenilia k`art`uli g’vinoebi: ,,askaneli z’mebis” muza, ,,t`bilg’vinos” k`vevris rk`acit`eli, ,,badagonis” alaverdis tradic`iebi, ,,k`art`velis” sap`eravi k`vevri, ,,shato muxranis” k`vevris sap`eravi 2017, ,,marniskaris” shato nekresi-sanavardo da ,,korporac`ia k`art`uli g’vinos” akido – cinandali.
statiashi saubaria k`art`uli g’vinis kulturis rvaat`asclian istoriaze, sak`art`velos vazis jishebis mravalp`erovnebaze, ,,iuneskos” mier k`vevris g’vinis daqenebis tradic`iuli met`odis ag’iarebasa da meg’vineobast`an dakavshirebul sxva mnishvnelovan p`ak`tebze.
,,pandemiit` gamocveul krizisul vit`arebashi, mashin rodesac` p`izikuri gamop`enebi da g’onisz’iebebi shech`erebulia da shesabamisad, meg’vineebis cvdoma saert`ashoriso auditoriaze – shep`erxebuli, t`ibisist`vis kidev up`ro prioritetuli gaxda meg’vine partniorebisat`vis mxardachera. ch`vent`vis mnishvnelovania, rom k`art`uli g’vinis popularizac`ia ar shech`erdes im k`veqnebshi, sadac` k`art`ul g’vinos gaqidvebis didi potenc`iali ak`vs – did britanet`shi, ashsh-shi, kanadashi, ch`inet`shi. zhurnal ,,dekantershi” momzadebuli statia, romelsac` saert`ashoriso auditoria gaec`noba, vp`ik`robt` drouli da scori gadacqveta iqo. zogadad, sxvadasxva inic`iativis paralelurad, meg’vineebs carmoebis mt`eli proc`esis ganmavlobashi vuchert` mxars – venaxis movlidan dacqebuli, produk`tis ek`sportze gatanit` damt`avrebuli. t`ibisishi, sxva sek`torebis msgavsad, g’vinis sek`torsac` prop`esionalebis gamoc`dili gundi emushaveba, romlis cevrebic` sp`eros ek`spertebi arian da p`inansur mxardacherast`an ert`ad, kvalip`ic`iuri mrch`evlis p`unk`c`iasac` it`avseben. sp`eros ganvit`arebist`vis da mist`vis damatebit`i resurebis moz’iebis miznit`, saxelmcip`o programebt`an araert`i inic`iativis p`arglebshi vt`anamshromlobt`. ch`veni mizania, rom kompaniebi, t`anamedrove tek`nikit`a da danadgarebit` iqvnen ag’churvilebi da sabolood, saert`ashoriso standartebis shesabamisi produk`c`ia shek`mnan, romelic` konkurentunariani ik`neba msop`lio bazarze. bolo 3 clis ganmavlobashi, meg’vineobis proek`tebshi t`ibisis ganxorc`ielebuli investic`ia 450 milion laramdea”, – giorgi t`xeliz’e, t`ibisis generaluri direk`toris moadgile.
“k`art`uli g’vinis c`nobadobis gazrdis, ek`sportis zrdis xelshecqobisa da bazrebis diversip`ikac`iis miznit`, g’vinis erovnuli saagentos “k`art`uli g’vinis popularizac`iis programis” p`arglebshi, msop`lios sxvadasxva k`veqanashi k`art`uli g’vinis degustac`iebi da prezentac`iebi ecqoba. saagentos mxardacherit`, g’vinis mcarmoeblebs shesaz’lebloba ez’levat` monacileoba miig’on saert`ashoriso g’vinis konkursebshi, gamop`enebsa da p`estivalebshi. k`art`uli g’vino saert`ashoriso asparezze 3 z’irit`adi gzavnilit` carsdgeba: ,,sak`art`velo g’vinis samshoblo”, rac` dap`uz’nebulia mec`nierulad dasabut`ebul kvlevebze. mnishvnelovani gzavnilia ,,8 at`asi ucqveti rt`veli” – sak`art`velo ert`adert`i k`veqanaa, sadac` 8 at`asi clis cin daicqes g’vinis carmoeba da dg’emde ucqvetad grz’eldeba es tradic`ia. mesame z’irit`adi gzavnilia – 525 unikaluri adgilobrivi jishi, vazis jishebis mravalp`erovnebit` sak`art`velo mart`lac` gamorch`euli da unikaluria msop`lios meg’vineobit` gant`k`mul k`veqnebs shoris. c`alke segmentad gamoiqop`a k`art`uli k`vevris g’vino. g’vinis erovnuli saagentos marketinguli strategia, k`art`uli g’vinis popularizac`iis miznit`, aseve it`valiscinebs statiebis gant`avsebas msop`lios prestizhul gamoc`emebshi, mat` shoris, iset`shi, rogoric`aa zhurnali “dekanteri”. am gzit` k`art`uli g’vinis c`nobadoba izrdeba prop`esionalebisa da moqvarulebis cinashe, rac` metad mnishvnelovania k`art`uli g’vinis industriis ganvit`arebist`vis. pandemiis pirobebshic`, ch`ven vagrz’lebt` qvela im proek`tis ganxorc`ielebas, romelic` saxelmcip`om meg’vineobis dargis ganvit`rebis xelshecqobist`vis sheimushava”, – levan mexuzla, g’vinis erovnuli saagentos t`avmjdomare.
zhurnali “dekanteri” 100-mde k`veqanashi vrc`eldeba da mas g’vinis sek`toris prop`esionali carmomadgenlebi, kolek`c`ionerebi t`u moqvarulebi ec`nobian. ,,dekanteris” ek`spertebi da degustatorebi qovelcliurad at`asobit` g’vinos uceven rekomendac`ias.
zhurnal ,,dekanteris” statias shegiz’liat` gaec`not` bmulze: Decanter.com
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