Mamuka Khazaradze, leader of “Strong Georgia“, told voters in Telavi that Telavi should become an international wine center, like Bordeaux, France.
Mamuka Khazaradze believes that Telavi Airport should be operated as a international airport. It should be opened, and direct flights to Telavi should be made for wine tours.
“Everything begins with awareness in the world. You need to be known by someone in order to market yourself. Georgia has had a great reputation historically.
We are the home of wine. We have an 8000 year old continuous vintage. Our pitcher is unique in the world. Does the world know about this? Does not know Someone believes they know but we cannot translate it into income.
Second, we have unique zones, Akhasheni, Kindzmarauli, Mukuzani, Racha, Khvanchkara, Manavi, etc. Do we use this? No, we can’t. It’s all messed-up. We should focus on quality. If we achieve quality, then we believe that the price of white wine should be around two lari. Due to time constraints, I won’t go into the details.
Thirdly, and most importantly, we must make Telavi a wine center international like Bordeaux in France. Telavi Airport should be operated as a international airport. It should be opened, and direct flights to Telavi should be made for wine tours.
I’ll do some simple math. There are 50 million wine lovers registered in the entire world. They spend at least 600 dollars a year. 50 million people visit a wine chateau at least once a month and spend at minimum $600. They spend much more, but this is a very minimal amount. This is 30 billion. In the first stage we will raise 1% of 30 billion in Telavi. In order to achieve this, the subsidies must be gradually reduced, and money invested in quality Georgian wine, sales and marketing, so that peasants and farmer here receive a good income. To open the key market, we also need to finance international charters, which are trampled on, and Kakheti should be open all year round because wine tours and airplane charters are a commonplace. In this way, we can bring $300 million dollars in revenue to Kakheti the first year with just one operation. Calculate the amount per capita, which is about a billion GEL. This will work throughout the year. Everyone who visits you is a wine ambassador of the country they’re visiting. This is real, and we should promote Telavi and Kakheti around the world,” said Mamuka Khzaradze.
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