This article discusses the business environment in Ukraine and how it affects foreign investors. Chris Exline, a US entrepreneur, shares his experiences with starting and expanding a furniture rental business in a small town in Ukraine. Despite the challenges of doing business in Ukraine, particularly during times of war and reconstruction, Exline believes that there are enormous opportunities for foreign investors.
Some key points from the article include:
* Exline’s business model is innovative and customer-focused, with zero percent interest, no credit checks, and a two-page agreement. He emphasizes building trust with customers through face-to-face interactions and flexible payment terms.
* The company currently employs 25 people and plans to expand to 100-150 employees when it reaches 25 stores.
* Exline believes that the business environment in Ukraine is complex and requires adaptation, particularly during times of war. However, he thinks that there are opportunities for growth and expansion.
* He emphasizes the importance of understanding Ukrainian culture and values, such as the need to build trust before doing business.
* The article also touches on the challenges faced by foreign investors in Ukraine, including a lack of clarity and support from government agencies. Exline notes that large companies would never ask for seed capital or funding to enter the market, but smaller companies may struggle to navigate the complexities of doing business in Ukraine.
Overall, the article provides insight into the experiences of a foreign entrepreneur operating in Ukraine during times of war and reconstruction. It highlights the challenges and opportunities faced by businesses in this context and emphasizes the importance of adapting to local culture and values.