As Maqro Development looks towards the future, its main focus is on innovation and strategic market positioning to drive the company’s next phase of growth. This article delves into several key topics, including the company’s upcoming projects, innovative features in future developments, and its approach to pricing and adapting to the market. A significant part of the discussion is how Maqro Development has evolved from Maqro Construction, expanding its scope and deepening its expertise, similar to Maqro Tourism. Deputy General Director Oguz Kaan Karaer provides insights into how the company is preparing for future challenges and opportunities.
The Beginning
Maqro Construction’s rise began with its groundbreaking project, Green Budapest, which set new standards in urban living. Launched in 2014, Green Budapest was a landmark project in Tbilisi, featuring 350 fully-fitted apartments designed to provide a seamless living experience from the start. The development aimed to minimize disruptions after moving in by including complete kitchens and modern technical amenities. Oguz highlighted the project’s broader vision, stating, “Our Budapest project was more than just a building; it was about creating a sense of community. We integrated amenities like green spaces, playgrounds, and fitness facilities to promote a healthy lifestyle.”
This project was a game-changer, introducing features that were rare at the time, such as extensive recreational areas and comprehensive community services. However, maintaining these amenities came with challenges. “The cost of services, including security and maintenance, was a significant consideration,” Oguz explains. “To address this, we offered one year of free maintenance to give residents a positive initial experience.”
Building on the success of Green Budapest, Maqro Construction unveiled the Green Diamond project in 2016. Spanning around 70,000 square meters and featuring 1,688 apartments, Green Diamond signifies a major evolution in residential living. Located in Dighomi, next to Olympic complexes and 8 km from Tbilisi’s city center, this development merges luxury with eco-friendly living and includes a wide range of amenities, such as swimming pools, sports facilities, and educational centers. Oguz noted that Green Diamond has set a new standard for contemporary residential living in the city.
Strategic Shift and Expansion
In its pursuit of growth, Maqro Development made a strategic decision to separate from Maqro Construction. Maqro Construction will now solely focus on major infrastructure projects, such as road construction and the development of an ice skating center. “These projects are crucial for our expansion strategy,” Oguz notes. “While they are distinct from our residential developments, they contribute to our overall vision of enhancing urban environments.” This separation allows Maqro Development to become even more involved with its residential projects and strengthen its engagement with the community.
Read More @ georgiatoday.ge