Piel Naturals, a company with an 8000-year-old history of winemaking in Georgia, has created a line of premium face care products using a unique formula containing grape seed oil from the Georgian, endemic Rkatsiteli.
Customers called this unique facial nourishing cream with grape seed oils formula grown in Georgia’s microflora “falling in love with just one touch”. Thanks to its natural antioxidant properties, it is an ideal regenerator for radiant skin.
This product is perfect for those with sensitive skin, as it contains 98% natural ingredients. It is vegan, gluten-free and free of silicone, paraffin, and parabens.
This product has yet to be created in Georgia. Georgian grape seed oils are not used in cosmetics by any global brands. Tamar Lomadze created the unique formula. The product is also distinguished by its 100% handmade nature, eco-friendly packaging, and attractive design. A map of Georgia is printed on the packaging, as well as a Georgian vine. This creates a patriotic feeling among Georgians and attracts foreign tourists.
The company also offers its products at a competitive price, but Georgians can get them at a special half-price at any time. This is because the company wants to make sure that all Georgians are able to use the unique product, grape seeds, grown on their own land.
They say that the company’s plan is to open Piel stores under the franchise system in at least 10 countries within the next two-year period. This will increase cash flow for the company, which will then be used to build the large cosmetic factory that the company has purchased in Natakhtari. The company will hire more than 50 people in Georgia, of which 95% are women. The company’s goal is to promote economic independence and the strength of women in Georgia. The number of economically independent Georgian women will increase tenfold with the increase in production. The increase in production will also lead to a new industry, the full utilization of raw materials on the market by wine enterprises, and the exportation of grape seed cosmetics for the first ever time in Georgia’s history.
Piel Naturals, a product created by Piel, received a positive response from both Georgians and foreigners. The products were so popular in the Arab country that they decided in January 2023 to open a chain in Kuwait, Dubai, and Saudi Arabia. The company was registered in October and the first Piel shop will open in Kuwait very soon. This will allow Georgia to be seen in a different light and showcase its unique products. Negotiations are also underway with Switzerland and Italy.
Kelly Degnan, the American ambassador to Canada, praised this product. Ambassador Degnan revealed at the 4th July event celebrating the American Independence Day that the cream Piel had given her in the spring is her beauty secret. She was so pleased with the product that she recommended it to Salome Zurabishvili, the president of the country.
Piel Naturals presented samples of its product at the International Exhibition of Cosmetic Formulators (IECF) in Barcelona. They were impressed by the texture of their product because it’s very difficult to make a formula that is as soft and as light as silk without synthetic additives or silicones.
After using the product, 100 volunteers reported that it improved their skin’s texture, tone, and softness.
The company says that to raise awareness about the product, a lot of little packs of grapeseed cream were made. Many of them were given as gifts to loyal customers. “We also test this product for all our customers on the spot throughout the year in all ten of the locations and offer a 1 month trial at the most affordable price. This gives many customers the chance to try the product. Users have said that this product makes them “fall in love at first touch”. All of this has increased product awareness, and sales. Once you try it, you will never stop using this product. It doesn’t matter if your skin is sensitive or demanding.
“Many foreign tourists also send their friends who come to Georgia to our locations so they can buy this product repeatedly.” The product has gained the trust of customers as the company manufactures its products according to the international ISO standard and passed the audit this year.
Translated by Mariam Mitivlishvili
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