garemoze zrunvis miznit`, t`ibisim, brend ,,adamianis” inic`iativit`, mast`an da artist mishiko sulakaurt`an t`anamshromlobit`, ch`amoxsnil sareklamo banerebs, axali sic`oc`xle shesz’ina da urbanul t`ematikaze mat`gan mravalp`unk`c`iuri ch`ant`ebi shek`mna.
k`uch`ashi gant`avsebuli sareklamo banerebi k`uch`is est`etikis da vibrac`iis nacilia, amitom grap`it artistma mishiko sulakaurma a.k.a. LAMB t`it`oeuli ch`ant`a individualurad moxata, ramac` ch`ant`ebs unikaluri dizaini, mravalp`erovani, sasiamovnod k`aoturi gamoz’axili da stritartis xasiat`i shesz’ina.
t`ibisi sak`art`veloshi pirveli kompania, romelmac`, partniorebt`an ert`ad, ch`amoxsnili k`uch`is sareklamo banerebi axal, p`unk`c`iur nivt`ebad gardak`mna. ramdenime t`vis cin, pirveli aset`i proek`ti t`ibisim ragbis kampanias – ,,ert`ad gavimarjvebt`”-s miuz’g’vna, axla ki ,,t`ibisi – sheni ert`gulis” p`arglebshi ch`amoxsnili banerebi gadamushavda. proek`tis partnioria kompania ,,alma“.
,,sareklamo banerebis axali sic`oc`xle – es is proek`tia, romelic` t`ibisis ramdenime umnishvnelovanes mimart`ulebas aert`ianebs. t`ibisishi vnergavt` korporac`iuli soc`ialuri pasuxismgeblobis da mdgradi ganvit`arebis mag’al standartebs. aseve, bevri celia axal t`aobas, mat` shoris st`rit`-artistebis komunas sxvadasxva p`ormit` vuchert` mxars. am midgomebs araert`i proek`tis ganxorc`ielebit` vaz’lierebt`, scored aset`ia banerebis gadamushavebis inic`iativa da mat`gan axali, p`unk`c`iuri nivt`ebis shek`mnis kampaniac`” – mariam mik`elashvili, t`ibisis brendis marketingis lideri.
t`ibisi, rogorc` k`veqnis camqvani sap`inanso instituc`ia, ac`nobierebs pasuxismgeblobas, t`u ramdenad pozitiuri gavlena sheiz’leba ik`onios garemos mdgradobis shenarch`unebaze. t`ibisi gegmavs, rom gamoqenebuli sareklamo banerebit`, axali produk`c`iis shek`mna tradic`iad ak`c`ios da mat`gan p`unk`c`iuri nivt`ebi shek`mnas.
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