**Ukrainian Entrepreneurs Redefine Fashion in the Digital Age**
Two Ukrainian women, Daria Shapovalova and Natalia Modanova, are revolutionizing the fashion industry with their company DressX. Founded in Los Angeles in 2020, DressX uses artificial intelligence and augmented reality to create virtual clothing, allowing users to “try them on” virtually.
**The Rise of Digital Fashion**
DressX is part of a growing trend in digital fashion, which is projected to hit $2.4 billion in value by 2024. The company focuses on avatar fashion stores, catering to both individual users and businesses. Avatar fashion allows creators to design and customize virtual clothing and accessories for social media and gaming platforms like Snapchat, Meta, Roblox, and Zepeto.
**Empowering Women in Tech**
Shapovalova and Modanova are women and immigrants in a male-dominated tech industry. They recall attending business conferences where women made up only a small fraction of the room. However, they emphasize that their success is not defined by their gender but by their achievements.
**Sustainable Fashion Options**
While digital fashion offers a sustainable alternative to traditional clothing, DressX’s co-founders stress that their mission is not to compete with fast fashion but to create something entirely new. They have developed tools and solutions like the DressX App, DressXCode fashion game, and AR-powered interactive screen to provide users with unique experiences.
**Scaling Success**
DressX has distributed over 60 million digital assets across various platforms since its inception. The company has collaborated with well-established brands like Lacoste and Diesel, bringing their iconic styles to virtual environments. Shapovalova and Modanova aim to continue scaling their company and leading the fashion revolution.
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