The article highlights five Ukrainian high-end fashion brands that are worth knowing and supporting. These brands have not only survived but thrived despite the challenges posed by Russia’s invasion of Ukraine.
1. Kachorovska: A shoe brand founded by Anna Kachorovska, which has produced shoes for members of the Territorial Defense Force. Some of Ukraine’s biggest stars, including First Lady Olena Zelenska and singer Yulia Sanina (2023 Eurovision host), have been spotted wearing Kachorovska’s shoes.
2. Riotdivision: A tech-wear clothing brand founded by Oleg Moroz, which has donated stock clothes to the military in the early days of Russia’s invasion. The brand produces agile clothing like balaclavas and combat-style cargo pants. Moroz is now serving with the Armed Forces, having taken the company from an online store in 2010 to a flagship store on Kyiv’s trendiest street.
3. Yudashkin: A fashion house founded by Russian-born Ukrainian designer Andrei Yudashkin. The brand has produced clothing for some of Ukraine’s biggest stars and has been exhibited internationally.
4. Kolesnychenko: A fashion brand founded by Maria Kolesnychenko, which has gained popularity among soldiers with its camouflage-printed clothing. The brand offers a 50% discount to members of the military.
5. Natsya: A Ukrainian luxury fashion house founded by Natalia Mykolska. The brand produces high-end clothing and accessories that have been exhibited internationally.
These brands are not only contributing to Ukraine’s economy but also promoting Ukrainian culture and values. By supporting these brands, customers can help sustain a sense of national identity and community during difficult times.